Lecture
Artificial Creativity: From Automation to Generative Design
- at -
- Type: Lecture
Lecture description
This talk reveals how Zaha Hadid Architects integrates Artificial Intelligence into its design process. Ulrich Blum demonstrates AI's dual role: as problem solver for complex design challenges and as innovation catalyst expanding design possibilities. He presents professional work and pioneering student projects that show how digital systems intensify creativity and reveal entirely new design pathways.
