Social Media dialog
Social media tips at our digitalBAU
Do you want to digitally advance your business and rely on social media? Learn from first-hand experience how this can work successfully. Visit the Influencer Consultation Hours of the German Trade Magazine at DigitalBAU, meet successful influencers in person, and ask your targeted questions: How do I start my social media account? How can I generate followers as quickly as possible? What content attracts the most attention? What mistakes should I avoid? Also, engage in conversations with colleagues from the German Trade Magazine, who, in their agency role, have access to a comprehensive catalog of established influencers and are happy to connect you with them. Collaborate with the pros and visit our trade fair booth in Hall 8, Stand 513. Registration is not required; we look forward to your visit.
Dominik Tietz
I am a master electrician with a focus on modern electrical engineering, smart home solutions (KNX), and e-mobility. In my daily social media and craft work, I demonstrate in practical terms how clean workmanship, innovative technology, and a modern operation belong together. Authentic, solution-oriented, and always looking at the future of the craft.
Tuesday, 24th March 2026
from 11AM to 1PM
Hall 8, Stand 513
Katja Lilu Melder
Katja Lilu Melder is a multiple master and founded her company in 2017 in demolition and hazardous substance remediation.
Her focus topics:
- Women in the trades
- Inclusion and diversity
- Apprenticeship, voluntary work, and social responsibility
- Craft in transition
Tuesday, 24th March 2026
from 2PM to 4PM
Hall 8, Stand 513
Thorsten Hein
"My name is Thorsten Hein—also happy to be called Toto. I am the managing director of HEIN Holzmanufaktur, specializing in solid wood work and the restoration of old furniture and wooden floors. In public, I advocate for attracting new talent to the trades, digitalization, and building a strong employer brand."
Wednesday, 25th March 2026
from 11AM to 1PM
Hall 8, Stand 513
Maya Scheel
Maya Scheel is a bricklayer who shares authentic insights into her daily work in the trades on social media. Her focus is on inspiring young people—especially women—into the trades and breaking existing stereotypes with real, unvarnished glimpses.
Wednesday, 25th March 2026
from 2PM to 4PM
Hall 8, Stand 513
Lea Heuer
As a traveling joiner’s apprentice and Miss Handwerk 2024, I combine craftsmanship with voluntary work to provide insights into a wide range of working methods and company cultures. My goal is to make women in the trades more visible and to actively advocate for non-discriminatory, high-quality training, so that the trades become a place where everyone feels welcome.
Thursday, 26th March 2026
from 11AM to 1PM
Hall 8, Stand 513
Lisa Wiedemann
Lisa Wiedemann works as a self-employed cabinetmaker and continuously develops her focus on bespoke furniture. She is especially drawn to working with solid wood and custom-made individual pieces.
Thursday, 26th March 2026
from 2PM to 4PM
Hall 8, Stand 513
