Press release

New project management at digitalBAU

November 29, 2023

  • Anja Gierstorfer appointed Exhibition Director until June 2024
  • Otto Nowack takes on new role at Messe München
  • Positive prospects for digitalBAU 2024

As of December 1, 2023, digitalBAU will have a new project management. Anja Gierstorfer, Exhibition Manager of digitalBAU until July 2023, is temporarily taking over from Otto Nowack, who has been responsible for the event since 2021. Nowack will take on a new role in the management department of Messe München from December.

Anja Gierstorfer already worked for the BAU cluster at Messe München between 2017 and 2023 and joined the digitalBAU project team in 2019. In July, she moved internally to the Corporate Strategy & Inhouse Consulting department at Messe München. Anja Gierstorfer is now managing digitalBAU on an interim basis until June 2024 and is looking forward to her new role: “I have witnessed and helped shape the development of digitalBAU from the very beginning. This event is therefore very close to my heart and I look forward to working with the team, exhibitors and partners again.” Anja Gierstorfer is supported by Matthias Strauss, Exhibition Director of BAU and Global Industry Lead, and David Krebs, Deputy Exhibition Director of the entire BAU network.

Otto Nowack, who after six years in the BAU cluster and more than two years as Exhibition Director of digtalBAU will now take on a new challenge in the management department of Messe München, views Anja Gierstorfer as his ideal successor: “We have both known digitalBAU since the beginning. With Anja Gierstorfer, the event will have an experienced Exhibition Director who is well connected in the industry.”

Dr. Reinhard Pfeiffer, CEO of Messe München, is satisfied with the smooth handover: “Many thanks to Otto Nowack for his outstanding performance as Exhibition Director of digitalBAU. I am very pleased that he will remain with our company in a different role. At the same time, I wish Anja Gierstorfer every success as the new Exhibition Director of digitalBAU 2024. I am sure that this event will once again be a success.”

Preparations for digitalBAU, which will take place from February 20 to 22, 2024, are currently in full swing. Numerous key players in the industry will be presenting their solutions and products at digitalBAU in Cologne at the beginning of next year.

Related images

Anja Gierstorfer appointed Exhibition Director until June 2024